about.

I build and lead brand, product, and design teams that bridge business strategy with human-centered insight — delivering experiences that are as thoughtful as they are impactful.

As Senior UX Research + Design Lead at O3, I partner with enterprise organizations to orchestrate cohesive customer journeys across digital and physical touchpoints.

My approach combines UX and brand expertise with strategic foresight to guide teams in solving complex challenges. I’ve built and scaled high-performing design organizations, launched innovative digital products, led brand transformations, and reduced agency costs from $6M to under $900K annually — always with a focus on measurable business and user outcomes.

I’m also passionate about shaping the future of design leadership. As an adjunct professor at ArtCenter College of Design and a top-rated mentor through ADPList, I work with emerging leaders to push the boundaries of what design, technology, and simplicity can achieve together.

Whether leading strategic initiatives, facilitating cross-functional collaboration, or mentoring the next generation of creatives, my focus stays consistent: guiding teams to craft experiences that move both people and business forward.