Design should drive strategy, not just execute it.

I'm Christine Sheller. 20+ years of leading design teams, building practices from scratch, and helping enterprises figure out not just what to design, but how to work differently. I'm currently VP of AI Strategy + Consulting at Cella and faculty at ArtCenter College of Design.

WHAT I DO

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design leadership

I've built the first design team three times, establishing design as a strategic business partner rather than a service function. Learn about the teams I’ve led →

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AI strategy + consulting

Most teams don't have a tools problem; they have a problem definition problem. I help enterprise creative and marketing teams close the gap between knowing they need AI and actually making it work. Explore my perspectives and recent speaking engagements →

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design education

Teaching interaction design at ArtCenter College of Design, preparing the next generation of designers for an AI-native future. Learn about my teaching + academic consulting →

Featured
It’s never been a better time to be a designer. 
It’s never been a better time to be a designer. 

I ran out of birthdays to print for and kept printing anyway. That feeling is back.

Beyond the mockup: Figma Make is positioned to reshape design's organizational power
Beyond the mockup: Figma Make is positioned to reshape design's organizational power

Design teams may be looking at Figma Make as just another cool prompt-to-code. But they may be missing the bigger picture.

AX 101: Designing for the age of AI agents
AX 101: Designing for the age of AI agents

You've designed for humans. You've optimized for conversions. But now you're designing for... an AI sidekick? Yes! Welcome to the world of AX.

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