Design leader · AI strategist · Educator
Design teams. Design leaders. Design practices built for AI.
I build what didn't exist yet. I'm Christine Sheller, a design leader who builds teams, develops people, and helps organizations see further into an AI-shaped future of making.
The stance
Design solves strategic problems. AI raises the ceiling.
That's been my thesis since before AI entered the room. Good design was always about business strategy, not decoration. AI gives strategic design more range.
How that shows up.
Four ways in
Leading
I've built the first design team three times, establishing design as a strategic business partner rather than a service function.
Building
AI experiments, frameworks, and prototypes I've built to solve real friction, and the case studies that show the strategy behind the shipped work.
Teaching
Developing the next generation of design and innovation leaders at ArtCenter and beyond.
Thinking
Where I think out loud about design leadership, creative judgment, and what an AI-enabled future asks of how we make things.
The work
Strategy you can actually see shipped.
First design teams built from zero. Frameworks that make doing business better. Products that delight users and stakeholders alike. The case studies show how, not just that.
Occasional insights. No spam, just the good stuff.
On AI-enabled design, leadership, and organizational transformation. The stuff I'd send a smart friend.