Design should drive strategy, not just execute it.

I'm Christine Sheller. I've spent 20+ years doing exactly that: leading creative, UX, and cross-functional teams and helping enterprises shift how they work, not just what they design. Right now that means building an AI strategy + consulting practice at Cella and preparing the next generation of designers as faculty at ArtCenter College of Design.

WHAT I DO

design leadership

I've built the first design team three times, establishing design as a strategic business partner rather than a service function. Learn about the teams I’ve led →

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AI-enabled design

Pioneering how prompt-to-code workflows and AI tools eliminate organizational friction and reshape design's strategic influence. Explore my perspectives and recent speaking engagements →

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design education

Teaching interaction design at ArtCenter College of Design, preparing the next generation of designers for an AI-native future. Learn about my teaching + academic consulting →

Featured
Beyond the mockup: Figma Make is positioned to reshape design's organizational power
Beyond the mockup: Figma Make is positioned to reshape design's organizational power

Design teams may be looking at Figma Make as just another cool prompt-to-code. But they may be missing the bigger picture.

AX 101: Designing for the age of AI agents
AX 101: Designing for the age of AI agents

You've designed for humans. You've optimized for conversions. But now you're designing for... an AI sidekick? Yes! Welcome to the world of AX.

Beyond barriers: reaching untold stories through Synthetic Users
Beyond barriers: reaching untold stories through Synthetic Users

Learn about how Synthetic Users offers a powerful AI-driven solution for both industry and academic research.

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