Design leader · AI strategist · Educator
Design teams. Design leaders. Design practices built for AI.
I'm Christine Sheller, a design leader who builds teams, develops people, and helps organizations see further into an AI-shaped future of making.
What I believe
It's never been a better time to make things. I love it.
AI can make almost anything now. Knowing what's worth making is still on us, and that's the part I love. Taste, judgment, and knowing when something is right are what I build teams around and teach in the classroom.
How that shows up.
Four ways in
Leading
I've built the first design team three times, and each time made design a partner in the business.
Building
AI experiments, frameworks, and prototypes I've built to solve real friction, and the case studies that show the strategy behind the shipped work.
Teaching
Developing the next generation of design and innovation leaders at ArtCenter and beyond.
Thinking
Where I think out loud about design leadership, creative judgment, and what an AI-enabled future asks of how we make things.
The work
Strategy you can actually see shipped.
First design teams built from zero. Frameworks that make doing business better. Products that delight users and stakeholders alike. The case studies show how it got done.
Occasional insights.
No spam, just the good stuff.
On AI-enabled design, leadership, and organizational transformation. The stuff I'd send a smart friend.