Design leader · AI strategist · Educator
I'm Christine Sheller, a design leader who builds teams, develops people, and helps organizations see further into an AI-shaped future of making. Design should drive strategy, not just execute it.
The stance
That's been my thesis since before AI entered the room. Good design was always about business strategy, not decoration
. It gives strategic design more range.
How that shows up
I've built the first design team three times, establishing design as a strategic business partner rather than a service function. Teams that earn a seat at the table and keep it.
AI experiments, frameworks, and prototypes I've built to solve real friction, and the case studies that show the strategy behind the shipped work.
Developing the next generation of design and innovation leaders at ArtCenter and beyond. The future of making is shaped by the people we cultivate today.
Where I think out loud about design leadership, creative judgment, and what an AI-enabled future asks of how we make things. My point of view, on the record.
The work
First design teams built from zero. Frameworks that make doing business better. Products that delight users and stakeholders alike. The case studies show how, not just that.
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On AI-enabled design, leadership, and organizational transformation. The stuff I'd send a smart friend.
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