Design teams may be looking at Figma Make as just another cool prompt-to-code. But they may be missing the bigger picture.

You've designed for humans. You've optimized for conversions. But now you're designing for... an AI sidekick? Yes! Welcome to the world of AX.

Learn about how Synthetic Users offers a powerful AI-driven solution for both industry and academic research.

As we look ahead to 2025, the digital landscape is evolving faster than ever. User expectations are shifting, AI is transforming workflows, and businesses are rethinking how they create seamless, inclusive, and engaging digital experiences. At O3, we’re always keeping an eye on what’s next, and we’ve identified five key UX trends that will shape the industry in the coming year.

Figma’s annual design conference, Config 2024, is a highly anticipated event in the design community, unveiling a suite of features and updates. Among these innovations shared at this year’s conference is Figma Slides, a new toolset to revolutionize the way teams create narratives and present their work. O3 is proud to have played an important role in providing feedback about this tool, with our SVP, Experience Research + Design, Christine Sheller, leading our team in alpha testing Figma Slides.

Christine Sheller recently joined the popular “Ladies That UX Podcast” to share her insights into her journey, discussing her passion for design, the nuances of working in-house versus at a consultancy, and providing guidance on leading and managing design teams. This inspiring conversation explores the depths of design leadership and career development.