Design teams may be looking at Figma Make as just another cool prompt-to-code. But they may be missing the bigger picture.

You've designed for humans. You've optimized for conversions. But now you're designing for... an AI sidekick? Yes! Welcome to the world of AX.

Learn about how Synthetic Users offers a powerful AI-driven solution for both industry and academic research.

As we look ahead to 2025, the digital landscape is evolving faster than ever. User expectations are shifting, AI is transforming workflows, and businesses are rethinking how they create seamless, inclusive, and engaging digital experiences. At O3, we’re always keeping an eye on what’s next, and we’ve identified five key UX trends that will shape the industry in the coming year.

Figma’s annual design conference, Config 2024, is a highly anticipated event in the design community, unveiling a suite of features and updates. Among these innovations shared at this year’s conference is Figma Slides, a new toolset to revolutionize the way teams create narratives and present their work. O3 is proud to have played an important role in providing feedback about this tool, with our SVP, Experience Research + Design, Christine Sheller, leading our team in alpha testing Figma Slides.

Christine Sheller recently joined the popular “Ladies That UX Podcast” to share her insights into her journey, discussing her passion for design, the nuances of working in-house versus at a consultancy, and providing guidance on leading and managing design teams. This inspiring conversation explores the depths of design leadership and career development.

Navigating your UX design career can often feel like charting unknown territories. With the rapid pace of technology and shifting paradigms, it’s easy to feel overwhelmed by the sheer magnitude of things to learn, apply, and try. This is where the value of having a great mentor by your side can add value. Through my own experiences as both a mentee and a mentor, I’ve realized the impact mentorship has had on personal and professional growth within my own design and UX journey.

Over the summer, I learned how difficult it can be to travel with a disability, albeit temporary for me. Some might say that the experience was unfortunate, but for me, it was enlightening. In addition to identifying numerous opportunities to create more inclusive travel experiences, I also discovered potential avenues to tackle economic inequality.

A comprehensive guide to successful workshop facilitation, from covering pre-workshop considerations to post-workshop follow-up.

When you think about how customers engage with your brand, it’s often with consideration for what they experience in the awareness and acquisition stages of their journeys. But what happens after the sale, and how do you ensure you are consistently delivering an excellent experience for your customers throughout the rest of their journey? Enter customer experience, stage left.